About B.E.S.T.
A world where women's health is finally built on the full truth of who women are.
B.E.S.T. stands for
Body. Energy. Soul. Transformation.
It is the first life-stage operating system built for women. Not a wellness app. Not a clinical tool. A root cause platform that identifies what is actually driving a woman's experience, evolves with her through every stage of life, and ensures she never navigates her journey alone.
Our mission is to build the global infrastructure for women.
We are starting with a daily practice system grounded in peer-reviewed science, designed around four interconnected pillars of a woman's life. Body. Energy. Soul. Transformation. Each pillar is backed by validated research instruments and built to meet her exactly where she is today.
Why Now?
Until 1993, U.S. clinical trials were not required to include women. Most of what the wellness industry calls "general health advice" was built on male physiology and handed to women as if it would apply equally. It does not.
Today, the average woman navigating perimenopause, career transition, or midlife identity shift is handed a collection of disconnected apps. One tracks sleep. Another tracks her cycle. A third offers meditation. None of them talk to each other. None of them ask why she is where she is.
B.E.S.T. is the system that finally does.
We are preventative, not reactive. We meet her before she breaks, not after. And we are building toward the first machine learning system trained specifically on women's health, resilience, purpose, and identity data to find her root cause and build her a personalized path forward.
Ashley Kiefer Co-Founder and CEO
Ashley has navigated the healthcare system her entire life. Mono in junior high. A broken femur in her twenties that led to a blood infection. Dengue fever. A complicated emergency C-section where the anesthesia did not take fully, followed by fluid retention to her lungs postpartum. At every stage, she was treated for the symptom in front of her. No one ever connected the full picture.
Between those chapters, she built a career in banking across finance, accounting, and sales. She relocated cities with her husband, two kids under five, became a certified personal trainer in her thirties, and spent a decade training women while doing the deeper personal work across every dimension the wellness industry kept treating in silos.
That combination revealed a truth she could not unsee: the system women actually need does not exist. Everything available was either clinical and reactive, or holistic and unvalidated. Nothing bridged the two. Nothing was built around the full truth of who women actually are.
B.E.S.T. is that system. Ashley is building it alongside a technical co-founder with prior exit experience, combining peer-reviewed science, AI and machine learning, and a deep understanding of the woman this platform serves.
Join the Founding Waitlist
Be among the first women inside the operating system.
Founding members receive first access, founding pricing locked in for life, and a direct voice in shaping what B.E.S.T. becomes.
For investor inquiries, partnership
opportunities, or press: ashleykiefer@inbestinyou.com